I'm a mum of two. our little family lives in the kiewa valley in regional victoria. i have had a career in education policy and now work in community wellbeing. i founded Love Jessie in 2021 and it is a beautiful brand that is built on the way that children are; curious about the world, wanting to explore and play their own way.
ok. so my daughter loves things. lots of things. companions mostly, and those little 'nick nacks'. with never enough hands to carry all of her companions and bits and pieces, i decided that integrating imaginary play with clothing wear would be useful, easy, functional and fun for little people. with this in mind, I created a brand that embodies children's curiosity in apparel that includes space for their companions and toys.
i value local creatives and work with local photographers, graphic designers, pattern makers and manufacturers to develop quality children's clothing and play accessories. we are part of the #australianmadecampaign.
i take pride in building a team environment that is collaborative and supportive and strive to be a sustainable business, using 100% post-consumer recycled paper for marketing materials and thinking of mother nature first when it comes to sourcing sustainable fibres that are made to last.